Indian media group Network18 is launching a digital platform to accompany its business news channel CNBC-TV18.
Former senior editor of The Economic Times Binoy Prabhakar has been appointed editor and Ranjita Sehgal business head of Network18’s new online initiative.
The over-the-top (OTT) platform will keep CNBC-TV18 audiences up-to-date with breaking business and financial news on a range of connected devices.
“I’m thrilled to lead the launch of CNBC-TV18’s web avatar at a time storytelling generally is being enriched by digital prowess,” said Binoy Prabhakar. “It is an honour to head the digital platform of the undisputed leader of business news in India and I look forward to working with CNBC-TV18’s incredibly talented editorial team to create a truly integrated newsroom that deepens the brand’s relationship with its loyal audiences, attract new ones, and tell vital stories.”
Binoy, who also held the title of deputy editor of The Economic Times Magazine, and worked on The Indian Express, The Times of India and The Hindustan Times, has almost 18 years journalistic experience.
Ranjita Sehgal previously worked as head of sales for Moneycontrol and head of Agency Relationship for Network18 Digital. She has also worked with digital publishers including BCCL, Rediff.com, Yahoo India and Sify.com.
“It’s quite exciting to lead the digital business for a brand like CNBC-TV18, especially at a time when the digital ecosystem is constantly evolving. We aim to reinvent CNBC-TV18 in a new avatar for the digital era by leveraging the brand to create compelling content for the digital consumers,” said Ranjita Sehgal.