Bidding to simplify the complexity of interoperability with over-the-top services, cloud platform provider Fuugo has launched what it claims is the industry's first fully integrated orchestration platform.
The new Fuugo Symphony is said to include all required OTT services, powered by industry leading technologies, ensuring customers can perform critical tasks, such as analytics, and application publishing, with only a few clicks. By no longer needing to select and self-integrate numerous service providers, Fuugo says that its platform enables customers to go over-the-top, within days, rather than months.
Explaining the reason for launching now, Fuugo argues that for years, customers have been locked into closed ecosystems, unable to adequately respond to market changes, all while trying to integrate media technologies that are non-interoperable. With Symphony, users are able to select those services they require, and upgrade to additional, third-party media technology providers, enabling feature, reach and performance expansion, as and when they require them.
Fuugo Symphony consists of seven core services; each of the core services includes a variety of features so that over the top operators can choose the most suitable features depending on the needs and models of business they are pursuing. These encompass ingest, media management, product management, security/DRM, content storage, user experience and analytics.