PILOT, an innovation initiative of the National Association of Broadcasters (NAB), together with IBM and Frankly Inc, will demonstrate a proof of concept for using artificial intelligence (AI) technology for local broadcaster video at the 2018 NAB Show in Las Vegas.
The proof of concept will be presented in the PILOT booth, and will demonstrate the way in which local broadcasters can use AI to enrich video assets and provide contextual metadata. This data can be used to help editors quickly and more efficiently produce news packages, as well as provide consumers with a more contextually relevant and highly targeted content recommendation engine.
"AI holds great promise for broadcasters in terms of enhancing the way content is produced, managed, delivered and consumed," said executive director of PILOT, John Clark. "We appreciate the collaboration of PILOT members with IBM and Frankly, and we are proud to bring this demonstration to NAB Show through the development of this proof of concept."
“Local broadcasters need to unlock new opportunities for viewer engagement and monetisation,” added Jason Simpson, chief revenue officer at Frankly. “Leveraging AI to analyse textual, audio and visual data within their media, local broadcasters will benefit from stronger viewer engagement, enhanced content discovery, and more advertising revenue.”